Amazon has offered deep discounts like this before, but $0.99 is exceptionally cheap — especially for such a hotly anticipated album. Back in February, "Born This Way" was dubbed the fastest-selling single ever to grace Apple's iTunes store worldwide.
Fans who drop $0.99 on Gaga’s disc will also score 20 GB of Cloud Drive storage from Amazon, a clear attempt on Amazon’s part to draw more people into the Cloud Player fold and a possible challenge to Google, which offers users more space on its cloud-based music offering, but no digital download store.
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