Brands are beginning to establish best practices for communicating with their customers and prospects on Facebook. But many of those same brands with large Facebook fan bases have smaller Twitter followings or none at all.
With more than 300 million user accounts, Twitter has become an important network for companies to leverage in their communication plans.
Below are nine brands that have found success on Twitter along with takeaway lessons on what they do right and how you can emulate their success.
1. JetBlue
JetBlue has no fewer than 14 people tweeting for its account, assisting customers, apologizing when they make mistakes, sharing specials and interacting with others on Twitter. With more than 1.6 million followers, this is no small task. But JetBlue still manages to showcase the humans and personalities behind their account using Twitter lists.
Lessons: Don't be afraid to say "I'm sorry." Showcase the people and personalities behind your brand.
2. Starbucks
With more than 1.5 million followers and a global brand, Starbucks could tweet all day about nothing but their own products. But instead, they have fun with their followers, tweeting things such as "This weekend is supposed to be amazing, enjoy!" and "We like the color blue (pic)." They also host polls and contests and share lots of pictures and videos.
Lessons: Bring your brand's personality to life with multimedia. Have fun with your followers.
3. Vevo
Vevo uses Twitter to not only engage with its own fans but the fans of its featured musicians and the celebrities themselves. A recent look at their Twitter...
