Everyone knows better copy gets you more buyers, but professional copywriters are ridiculously expensive, right?
And of course every entrepreneur should study copywriting, but it takes time to get really good. You want a great sales page today, not in three years when you’ve finally read all those copywriting books on your bedside table.
Wouldn’t it be great if you could get high-quality copy that converts — for free?
Well, you can.
I’d like to share a process with you that’s straightforward, completely legal (and ethical), and won’t cost you a penny. We now use it in our business for every product we create, and it’s created fantastic results for us.
So let’s get started.
Step 1: Survey your customers
Let’s start by creating a survey. Google Docs forms work well and are totally free.
Write a one-paragraph overview of your product, then ask your customers just two questions:
“Given what you know so far, make a guess: would you buy this product?”
and
“What problem do you expect this product to solve for you?”
If you’re selling an information or teaching product, you can instead phrase the second question as “What do you hope to learn from this product?”
Use a text box for the second question, but limit the first to preset options to something like: no / probably not / maybe / probably / yes
Include a note saying that by submitting a survey response, the respondent authorizes you to use it for any purpose.
Step 2: Throw out the non-buyers
Sometimes people who respond “no” or “probably not” will leave interesting comments to the second question, and their feedback can help you position your next offer differently.
For this purpose, however,...
