Analyst Jeremiah Owyang and Founder Charlene Li of digital strategy consulting firm Altimeter Group, released a report on Thursday about “How Corporations Should Prioritize Social Business Budgets.” In short, the report concludes that budgets should be based on the maturity level of a corporation’s social business programs.
Altimeter interviewed 140 corporate social strategists to create a standard for categorizing programs into novice, intermediate and advanced maturity levels.
When asked about their programs, about half of respondents identified their programs as intermediate, while the rest were almost equally split between novice and advanced. The below graph is an overview of the priorities that each type of program should focus on. Read on for a more in-depth look at these goals.
Assessing Your Social Program’s Maturity Level
The report includes an assessment guide for figuring out where your corporation stands in the social world. The assessment covers topics such as leadership and organization models, processes and policies, education programs, measurement techniques and technology adoption to rank where your business ranks in maturity. Check it out on page seven of the full embedded report below.
Novice Programs
The average budget for novice social programs is $66,000, and an average team includes about 3.1 people in a centralized format, according to the report.
Programs in the novice stage are often...
