My 6-year-old son has become completely obsessed with playing Super Mario Bros. on our Wii game system. A regrettable side effect is that I hear that music in my head constantly and now see everything in terms of Mario.
For instance, the other day I was negotiating a crowded store and I thought how the correct way to deal with the situation would be to jump on the heads of everyone who was in my way, or perhaps step on a turtle so that it went back into its shell, and then hurl said turtle at the crowd to thin it out. Seems in real life, neither of these approaches works very well.
Now if you’ll just excuse me, I’m about to grab a flashing star so that I can “invincibility” my way through this week’s posts to tell you what happened this week on Copyblogger:
Monday:
How to Get More Clients, Money, and Respect for Your Copywriting Business
So apparently it’s a good idea to stand out and specialize instead of just being “a copywriter” or “a writer” or “that guy who keeps stealing our Xerox machines.” There’s a metaphor in this post that you should check out, but suffice to say that it involves invisible clerks and guys named Steve. Trust me; it makes sense when you read it.
Read the full post here.
Tuesday:
The 4 Words That Will Get Your Email Opened
This post about having empathy with your audience and making them feel as if they’re not totally on their own was really compelling, but I have a complaint. Sean suggests that the phrase “You are not alone” grabs attention, so I tried texting that phrase anonymously to several single female acquaintances late at night. The results were not good.
Read the full post here.
Wednesday:
Cut the Crap and Write Better Now
This post is about the power of editing...
