This guest post is by Jane Sheeba of Find All Answers.
Launching a new blog today is not the same as it was a few years back. Things were a lot easier and diluted in the past decade, but now, the competition is dense, given that thousands of blogs are launched every day. Every niche has become competitive, forcing bloggers to try to rank highly for less-competitive keywords.
How can you stand out in that sea of competition? Authority!
Authority makes you notable and noticeable. Authority can be built over the time, as the blog gets older and gains readership.
But how about new blogs? Can you launch a new blog with authority? Yes, you can.
Launch a second blog
When you already have an established blog, it will not be hard for you to launch your second blog with all authority. A very good example was the launch of FeelGooder. Even though it’s not a second launch, it’s among the most successful launches Darren has done.
We all know how authoritative are ProBlogger, Twitip, and Digital Photography School.
With this mighty empire on hand, Darren didn’t need to do much when he launched FeelGooder! Just a post on ProBlogger about how FeelGooder had come about was fine: people rushed to FeelGooder. Even without worrying about PageRank, and despite the newness of the blog, authors were eager to guest-post on it, myself included.
Well that’s the magic. When you already have one or more established blogs, it’s easy to authoritatively launch a new blog. People will believe you, trust you, and know about your content even before the new blog goes live.
Building your social empire
You don’t have to have an established blog to launch a new blog with authority. You can launch your first blog with authority. The key is simply to make yourself known on the Internet. Create your social empire. Be one of a kind.