Does a new Audi ad use the backing track from Eminem's “Lose Yourself” or is it just similar?
Eight Mile Style, the publisher of Eminem's copyrights, thinks it is the actual song and is seeking an injunction against the automaker in Germany’s Hamburg Regional Court. Audi reps could not be reached for comment.
The song was actually used in another ad, Chrysler's two-minute “Imported from Detroit” spot that ran during this year's Super Bowl. (Eminem also appeared in the ad.)
Above is the disputed Audi ad for its 2012 A6 Avant. Below is Chrysler's ad. What do you think? Does Eminem have a case or is Audi just guilty of being uncreative?
More About: advertising, audi, Chrysler, eminem, Super Bowl
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