This guest post is by Marya of Writing Happiness.
When I finished my MBA degree about a decade ago, I undertook a course which taught me how to write great content for my blog.
Sceptical? I know what you are thinking: blogging wasn’t even around then! I know. Allow me to explain.
Doing MBA, I did many subjects like Marketing and Management which are great for anyone who is a webpreneur or looking to become one. That being said, Business Communication was, by far, the most enjoyable subject of the whole course. And I knew it would come in handy one day.
I just didn’t know that blogging would be the area that would benefit the most from it.
Time to dig through the dusty old boxes, locate the Business Communication textbook and revisit the well thumbed pages once again!
Blog writing is effective communication
We all agree that at the heart of great content lies effective communication. If you don't, you are almost guaranteed to fail at whatever you are trying to accomplish with your posts.
To compose effective written or oral messages, there are certain principles that we need to apply. These also provide guidelines for your choice of content and style of presentation, be it a post or a video on your blog.
These are 7 Cs of communication:
Completeness
Your post is only complete when it contains all the info that your reader requires in order to have a reaction you want them to have.
Remember when you are writing a post, only you are aware of what's happening inside your head—the readers don’t. They don’t have access to all the voices in your head. For them to interpret the message as you intend, make sure you provide them with all the necessary information.
That could be a back-story to your post; it could be the questions you were contemplating while that thought popped into your head to do your post. Readers need to know what...
