This guest post is by Lina Nguyen of Words That Influence.
Influential bloggers are being paid top dollar to write sponsored posts (thousands of dollars per post is not unheard of). They're gifted with luxury items, cars and overseas trips, and invited to events previously exclusive to A-List celebrities and long-established journalists.
Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck.
If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.
Even if you don't quite have the same reach and clout as some of these bloggers, you can still apply these principles to negotiate your own deals with smaller businesses in your niche.
ProBlogger Training Day event speakers Craig Makepeace and Caz Makepeace are travel bloggers who landed a corporate sponsorship deal with a major airline, to cover a high profile international sporting event. At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand.
1. Your audience is a profitable niche market
The people in a profitable niche for major companies tend to be decision makers, consumers or influencers in the buying process, for either highly priced items (like cars, technology, travel or finance), or highly consumed items (like food, health products, household goods).
How do you know if your niche is profitable? Just take a look around in mainstream media. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you're in a profitable niche.
2. You've built a community
If you've created a group of people who gather on your blog and social media networks, then what you've created has the...
