You've tried to get their attention. You've read the right books, listened to all the gurus, and freshened up your appearance, but it's not working.
You aren't being noticed by the one you love. Your ideal customer isn't giving you the time of day. They’re ignoring your offers. All of your overtures are rebuffed.
They're just not that into you.
To wrap up Valentine's week here on Copyblogger, we're going to cover how to flirt with potential customers, get their attention, and make them fall head over heels with your product or service. It's a five-part technique that — when implemented together — will attract the most resistant customer.
1. Make yourself desirable
Want to capture your potential customer's attention? Give them what they're looking for.
Hunger is the best sauce.
~ Italian proverb
Share valuable information, and make sure you're offering what they actually want. You can do that by:
- Checking your search stats to see what terms people use to find your site,
- Using sites like Twitter and Facebook to “listen in” to conversations about what buyers in your niche want, and
- Observing what people actually buy (rather than what they think they would buy).
High-quality information will establish your expertise and build your authority over time, and that is irresistible.
2. Show them the goods
You've captured their attention with your valuable, optimized content. Now it's time to get their number so you can stay in touch.
Forget about all those cheap pick up lines you learned in high school. (Or the equally cheap lines that are still taught by sales trainers who apparently think we’re going door to door with vacuum cleaners.)
Instead, dangle something in front of your audience that they'll find so...
