Specifically, a free update to the game (Mike Tyson's Main Event [iTunes link]) features the ability to fight Mr. Chow (played in The Hangover Part II by Ken Jeong) in Bangkok (where the film is set), watch the full trailer within the app and buy tickets.
For those unfamiliar with the Hangover series, the update is especially fitting since Tyson, playing himself, was the breakout star of the first movie and makes a return appearance in the sequel.
So far, the update seems to have ignited more interest in Main Event, which was downloaded more than one million times in its release week back in March. The creators of the game, RockLive, tell Mashable that they saw more than 120,000 active users of a new " city leaderboard" feature on Thursday, which allows users to see the top scorers in their area based on geolocation.
The game, which is very much modeled after the classic NES title Mike Tyson's Punch-Out, has also added more virtual items, such as a "Power Balance wristbrand" that helps users beat more challenging opponents in their quest to get to Mike Tyson. It's those virtual items — along with promos like the one for Hangover II — that RockLive hopes will help the monetize the free game.
Below, an interview I shot with Tyson back at SXSW before the release of the game:
More About: Film, kien jeong, MARKETING, mike tyson, Movies, rocklive, the hangover part ii, warner bros
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