Behind every great digital campaign is a great agency. Thanks to the Internet and its growing role in our lives, agencies have come a long way in the past decade, and they’ve begun to hone in on and innovate in the realm of digital marketing.
Whether the agency is a dozen people or 500, or was founded as a traditional agency or a digital agency, every creative group brings its own flair and aesthetic to its work. Here's a look at five interactive agencies behind some of 2010′s best digital marketing campaigns, which promoted a new TV show, a community giving project, gum innovation and more.
1. Breakfast
Conan O'Brien's team came to Breakfast on September 14, 2010, with a blimp that was to be in the air by October 1 to promote Conan's debut on TBS. Breakfast concepted for 24 hours and decided to turn the orange blimp into Foursquare's first constantly-moving target. (The team hacked some hardware so that the blimp would automatically update its location periodically.) The blimp was supposed to fly for just one month on the East Coast, but it ended up flying cross-country, and people drove across state lines to check in and earn the Conan Blimpspotter badge on Foursquare.
More than 18,000 people followed the blimp on Foursquare, and the blimp garnered more checkins in that 60-day span than the Empire State Building and Statue of Liberty combined.
Breakfast was also the brains behind Precious the Tweeting Bike and the recent Instaprint device, which was developed to make use of Instagram's API and take advantage of the photo sharing that was bound to happen at SXSW.
Andrew Zolty,...
