It's Valentine's week on Copyblogger! This week's posts will focus on how to improve reader and customer relationships to grow your business.
Dating and business are both all about forming relationships. You need to get out there and be seen. You need to "romance" potential customers and get them comfortable with what you have to offer.
If you’ve been in business for a while, you’ve probably heard the concept of know, like and trust. Salespeople often talk about it as a lead-generating tactic used before the sale. Good salespeople know that a prospect needs to know, like and trust you before she’s willing to complete the sale. And it’s a key component of good content marketing.
But the most important moment for know, like and trust isn’t before the sale … it’s after.
Creating more love … when it counts
Everything’s all roses and candy during the romantic “does he like me?” courting phase. And any competent salesperson gives "great customer service" before the sale.
It’s what happens the day after that really matters.
Here are five ways know, like and trust works during and after the “transaction” in both business and dating.
(And for any readers who have been striking out romantically, these tips just might come in handy there as well.)
1. Go beyond small talk
I’ve been married for a long time and my husband has given me insights on how scary it is for guys to ask women out on a date. No one likes rejection.
You can go into a lot of bars, but if you actually want a date, eventually you’re going to have to get beyond small talk and ask someone out.
Making small talk in business is easy. You give away all that fabulous cookie content and have a good time chatting up commenters on Facebook,...
