Mashable! - The 10 Coolest New Toys at This Year’s Toy Fair [PICS]

The holiday season just ended, but the toy industry is already looking ahead to the next holiday season and beyond. Toy Fair, the industry’s big trade show, hit New York this week and along with it, some high-profile attention-getting stunts. (If you were wondering, for instance, why Mattel chose this moment to publicize Ken and Barbie’s relationship struggles, this should answer your question.)

As usual, the big trend in toys is KGOY or “Kids getting older younger,” or more simply, “age-compression.” In short, kids want to play with stuff their older siblings and parents play with, which is why we’re seeing so many iPhone-based offshoots this time around. Still, there are ways to let kids be kids even in this digital age, as evidenced by the heartwarming success of Angry Birds plush toys. Here’s a look at that item plus nine other cool toys we spotted at Toy Fair.

Photos by Jehangir Irani.

Angry Birds Plush Toy

Newer, angrier plush toys based on the uber-popular game ship next month at the manufacturers' suggested retail price of $59.99.

Baby iCan Play iPhone case, Fisher-Price

Fisher-Price's new toy protects mom and dad's iPhone while letting baby play with the apps or chat with grandma on Face Time. Ships July 2011. MSRP: $14.99.

Digi-Piggy, Cisco Sales Corp.

A variation on the traditional piggy bank, Digi-Piggy keeps a running total of what you've saved. An internal memory card records the amount, in case the batteries die. Distribution is set for the third quarter, but you can buy it now over Cisco's web site for $14.99.

360 LED Helmet, Mobo

Not a toy per se, but a nice safety accoutrement for the biker on the go. MRSP: $119. Currently available.

Inchworm, by Hexbug

Little boys love insects and robots. The Hexbug Inchworm is the perfe ct combination of both. ...

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