To be honest, there aren’t a whole lot of Facebook commerce success stories — at least not yet. Facebook storefronts are still relatively new, and most people don’t view the social network as a transaction platform, especially since most third-party Facebook storefront software doesn’t actually allow transactions within Facebook. But there are still good reasons to set up shop on your Facebook Page.
Doing so can allow Facebook fans to browse your products before they’ve navigated to your website, help fans spread the word about specific products and direct traffic from Facebook to product pages on your website.
It’s easy to get started with applic ations like Storefront Social or Payvment, and there’s a chance that your existing e-commerce software offers a Facebook storefront at no extra charge. Here are three small businesses that have successfully integrated stores into their Facebook Pages.
1. BabyAndMeGifts.com
BabyAndMeGifts.com sells gifts for mothers and babies. Owner Jacquelyn Myers uses her Facebook storefront to highlight some of the most popular items for sale on the site, which works well next to the deals and incentives that the company offers on its Facebook Page.
Myers’s Facebook store is powered by BigCommerce, the same software that runs her e-commerce store. She is able to display her inventory on her Facebook Page at no extra cost, and users are directed to her main site to complete their purchases. This differs from some other storefronts that allow users to checkout within Facebook.
“It is an easy way for my customers to begin to shop at...
