The demise of print media is commonly attributed to the success of free, easily accessible digital media. However, some editors have embraced it as a way to enhance their magazines' content and increase revenue.
We've compiled seven ways in which magazines are successfully employing social media to create an editorial journey for readers, rather than just a linear reading experience.
1. Curating Content
The proliferation of online content has led many publications to embrace collaboration and external content curation. Editors are striving to provide the most value to their readers in part by recommending articles from other sources and niche publications to follow, as well as by sharing links posted by their community.
On Twitter, magazines have begun to recognize that being seen as the authority in their field is more important than just tweeting their own content. Editors are occasionally retweeting external links that they find relevant to their community and using Twitter lists to suggest additional accounts worth following.
Tumblr, the platform recently touted as the print magazine messiah based on its (apparent) rescue of Newsweek, is also being used to curate content in the form of reblogging and “Tumblr Tuesday” recommendations. Newsweek, The Atlantic and The Huffington Post (the ultimate content curator) all reblog content from around the web on their Tumblogs. The result is a network of dynamic, interactive and ultra-relevant magazine outl ets.
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