Some publishing industry analysts are aghast at the proposal, claiming the rate is much too steep and the terms too strict. I don’t disagree: There’s no doubt that Apple is using its dominant position in digital distribution to strong-arm publishers. But the fact that the tech giant can propose such onerous terms without blinking points to the fact that the battle is already lost: The balance of power has permanently, irreversibly shifted from the media companies to the tech firms.
That’s the topic of my CNN column this week.
Read the full column on CNN.com >>
More About: app store, apple, iOS, ipad, News, newspapers, publishing
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