The performer’s super-short teasers for her new video “Hold It Against Me,” seem to be building some buzz and getting her name circulated again. According to YouTube, the teasers have been getting good traffic despite their short length and are building interest for the video’s release on Thursday.
For instance, a 5-second teaser (embedded below) released on February 4 has gotten close to 2.5 million hits on YouTube so far, despite offering no music and little coherency. Meanwhile, the 11 clips she’s released since then — all of similar length — have gotten a total of 10 million views.
The video tease came after Spears released the audio of “Hold It Against Me” back in January, a clip that has so far gotten 5 million views. Spears’s consistent release of new material also helpe d maintain her position as the top Twitter Trend topic last week.
As YouTube’s research indicates, Spears is building a lot of buzz for her next album, which is due in March. On the other hand, Spears’s popularity on Facebook is lagging. Spears currently has 8 million Facebook fans vs. 28 million for Lady Gaga and 20 million for the Oreo-crushing Lil Wayne.
What do you think? Is Britney or whoever’s running her YouTube campaign a marketing genius or does this reek of desperation?
More About: britney spears, youtube
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