The first thing you’ll notice is that Facebook Pages are once again made to look like Facebook Profiles. You have little differentiation anymore between the publicly viewable, often more commercial page, and an individual’s private profile. This lack of distinction from an interface standpoint can be confusing to consumers.
Below is a breakdown of the changes in the order that Facebook presents them in their new Page tour.
1. Photos: Take ‘Em, But You Can’t Leave ‘Em
When the photos across the top of Facebook profiles first appeared, people were in a panic. Now anyone could tag you in a photograph, and it would automatically show up at the top of your page. You can, however, "X" them o ut, if and when you notice them. You can also remove your name from photos when tagged by others. On Pages, fans cannot tag or post an image and have it show up at the top. They appear based on images you post to your own Page wall as well as images where you tag your Page.
Be strategic: If photographs are part of what you do, this is a nice showcase. If images aren’t as relevant to what you’re conveying, this can begin to look random and distracting. Upload several key images to your Page’s photo area and remember to keep it pruned in order to present a cohesive and clear visual message.
2. Navigation: Farewell Page Tabs, We Knew You Well
Not to sound the panic alarm, but tabs as we know them are gone. Facebook tries to assure us that this is fine because it is "Just like on people’s profiles," but that brings us back to the question "Why does a business want their Page to lo ok like a person’s profile?"...
