By now, you're probably already familiar with 2D codes. They're the square boxes that are showing up on ads, posters and billboards that connect people to mobile sites for more product information. But if that's the only thing 2D codes can do, then what's the point?
Businesses that don't understand how to use 2D codes think that they're just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer.
Here’s a primer and some key ex amples of how top companies are using 2D codes to improve business.
How to Use 2D Codes for Business
The term "2D code" is used to describe the category in general, not any specific type of code. Some of the most common types of 2D codes include Datamatrix, EZ Code, Microsoft Tag, QR Code, SPARQCode and ScanLife, among others.
Even though 2D code usage is increasing, the average consumer hasn't used one yet, so you'll have to help them get started. Typically, this means putting a short caption underneath the 2D code that tells people where they can download a reader for their phones, and explains the process of scanning the code.
Speaking of which, are you looking for a good 2D Code reader? In my experience, some of the best 2D code readers come from BeeTagg.com, i-nigma.com and ScanLife.com. But don't just take my advice. A search for "2D Code Reader" will bring up plenty of excellent sites where people can download them into their smartphones.
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