For all the advice about how to approach and attract influencers, I haven’t seen much written about how to actually become an influencer. It’s important, because once you’re seen as an influencer, you're seen as an industry equal and a resource. You’re no longer perceived as a nuisance constantly broadcasting your own agenda, hoping others will relay.
Being an influencer yourself is an often overlooked way to engage with other influencers. It takes time, but it is worth it. There is also financial benefit to becoming an influencer. People of influence have increased value, and can charge more for their services.
Always wanted to be an influencer but didnR 17;t know where to start? Here are some effective techniques.
1. You Must Create Content
Whether it's a blog, podcast, YouTube channel, or an endless Twitter stream, you absolutely must be a content producer. People who don’t produce content online often feel overwhelmed. They claim they don’t do it because they don’t have the time. If you can't create content, you simply can't be an influencer. Content is the currency of social media and search. You must expose your voice with some type of published editorial.
2. Go After a Niche
Failing to be an influencer is often the result of conceding the title of “industry influencer” to someone else. For example, why try to be a “social media” blogger if Mashable or other sites already own that space? It may be difficult to go head-to-head with established companies, but you could own a small slice of that very large pie.
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