Began in 2009, the next Twestival event is scheduled for March 24. Its success, however, is tied to Rose: “I can’t be sick for a week,” Rose said. “It would just put me back too much.”
Twestival tries to leverage online tools to create offline change. The event takes place on a single day and alternates between Global, where communities help one cause, and Local, where thos e communities pair up with local charities and non-profits. This year, local volunteers will select a charity with a social media presence and throw an event to raise funds and awareness.
For two years, Rose did much of the work: reviewing submissions, spreading the word, vetting charities, coordinating press and follow-ups. This year is the first that Rose has been able to bring in staff to help her sort through the rapidly expanding charity event.
Considering the global scale — more than 125 cities are holding events from Doha to Tunisia to Rochester, NY — it’s easy to imagine that Rose’s phone bill must be terrifying. Thanks to social media, though, it’s actually pretty reasonable. Twestival is possible because of a suite of online tools, a little missed sleep, and an enthusiastic team of global do-gooders. Read on for a behind-the-scenes look at how it all happens.
Social Media Tools
How do you ma nage a team of 20 people...
