We’re excited to announce today the launch of a new social layer we call Mashable Follow. This project is the start of a significant shift for Mashable in 2011, as we evolve from being a purely editor-driven news site to becoming a true news community that seeks to engage our readers in the news process.
Beyond personalization, we believe that curation is the next great wave in news, and empowering our community to choose the news of the day is the ultimate aim of the Follow project.
The Engagement Era
If you’re a Mashable reader, chances are you’re already among the most engaged news consumers on the web:
- Social influence service Klout named Mashable the Most Influential Media Outlet, while a Hewlett-Packard study ranked @mashable the most influential Twitter account, based on retweeted links.
- T hanks to our 3,400,000+ strong community across social platforms, Mashable articles are retweeted more than 40,000 times per day and shared on Facebook more than 40,000 times per week.
- It’s largely due to you, our exceptionally passionate readers, that we’ve been able to grow beyond 12 million unique visitors per month and become the world’s largest independent web technology news site.
Which led us to the question: How do we make Mashable more social, more useful and more personalized to you? Better still, how can we let our readers choose the news they want to read — and one day curate the news for their own networks of influence?
That was the starting point for Mashable Follow, which enters beta testing today.
Mashable Follow: A Better Mashable Experience
What is Mashable Follow? Well, Mashable had an extremely successful 2010, growing from 15 staff members to 40 and increasing our...
