Once deployed, SNAP’s patent-pending technology implicitly “checks in” the customer to his or her configured social networks each time a transaction occurs. The platform enables businesses to automatically reward customers with points, badges, discounts and the like for socially sharing that in-store activity back to Facebook, Twitter and Foursquare.
SNAP exists as a business layer that sits on top social channels. The system plugs into the APIs of Foursquare, Twitter and Facebook, but it has APIs of its own that not only allow for rapid store integration at the server level, but also enable SNAP to r eceive and track transaction data in real time.
Businesses can configure badges — trophies, stamps, kudos or anything in that vein — and reward users for certain types of chain transactional or social activity. The system is sophisticated enough to understand ongoing levels of activity, which means a company could configure a type of “gold status” that would be lost if the customer did not maintain a certain threshold of activity.
Also included in the system, which comes with a per-month fee for participating businesses, is detailed reporting that tracks “checkins” per month, week, hour or day, which can then be further segmented by social network. A business could use this data to determine its most socially active or inactive hours, and then run promotions accordingly, says CEO David Gossman.
Customers can sign up for the physical-to-digital business’s loyalty programs through branded SNAP sites, and can configur e their social networks...
