YouTube’s metrics are not necessarily the final word, though. For one thing, some ads, like the Doritos and the HomeAway spots included on the list, had been on YouTube for a few weeks before the game. Secondly, discussion about the spots via social media may be a better overall indicator of an ad’s impact.
VW’s other Super Bowl ad, “Black Beetle,” came in second place with 1.9 million views. The rest of the list includes:
- Chrysler, “Imported from Detroit” 1.2 million views
- Doritos, “Pug Attack” 1.1 million views
- Doritos, “The Best Part” 568,000 views
- Best Buy, “How Many Gs?” 540,000 views
- Kia, “One Epic Ride” 534,000 views
- Lipton Brisk, “Eminem” 523,000 views
- Motorola, “Empower the People” 514,000 views
- HomeAway, “Test Baby” 469,000 views
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Do you agree that VW dominated the rankings? Decide for yourself by viewing all the ads that ran during the game here.
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