Based on user feedback, GetGlue made the decision to ramp up its offerings to sports fans. That includes a new “watching sports” button on the GetGlue iPhone app, as well as some new partnerships with major sports leagues and networks.
GetGlue will offer stickers and rewards for the NHL (Stanley Cup), Turner Sports (NCAA Tournament), the San Antonio Spurs, Fox Sports (MLB and Nascar), HBO Sports, Showtime Sports, NFL Network, Speed, Fox Soccer Channel, Fox College Sports, and Fuel TV. ESPN is the only major sports network not included in GetGlue’s current lineup, but CEO Alex Iskold said that the company is looking at finalizing “other major partnerships” in the coming weeks.
Foursquare Integration
In additi on to adding more direct support for sporting events and activities, GetGlue is also using the Foursquare API to attach location information to checkins. The impetus behind this integration is to give better context to the content checkin.
For instance, instead of checking in to Foursquare when I go to the movies and adding a note about what movie I’m seeing, I can just check in via GetGlue. That way, my friends on GetGlue and Facebook get to see what I’m watching and I can still share location-based information about the event.
This creates a lot of possibilities down the line for GetGlue to offer more localized recommendations that extend beyond just content. Iskold told us that the company hasn’t cemented all of its plans for how location can serve recommendations, advertising and partnerships going forward, but, to us, the potential is huge.
Foursquare integration is not enabled by default and when checking in, users must specifically select the...
