The problem with food ads is that you can only see the product, but you can't smell or taste it. Until now, that is.
In Germany, a billboard for the GranataPet brand dog food lets consumers (or actually, their dogs) get a sample by checking in via Foursquare. As this video shows, once you check in, dog food comes out of a dispenser at dog level. As detailed, the checkins are noted on a distant server that is connected to a black box in the billboard that controls the dispenser.
As this program demonstrates, social media has given billboards a whole new life. Foursquare has been used in other programs that have interacted with billboards before, including a display in Las Vegas last year that showed checkin data and a program in San Francisco in October that donated $10 to environmental law firm Earthjustice whenever anyone checked in to a dedicated billboard.
[Via Creativity Online.]
More About: advertising, foursquare, MARKETING
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