The app is designed to help users solicit and give real-time feedback to Fashism’s fashion-conscious community on the go. Many users often snap photos of themselves before heading out to school or work, or while trying on clothes in a dressing room, and upload them to Fashism with their iPhones. Users can browse all looks by recency, as well as follow (and be followed by) specific users.
The New York-based startup has cleaned up the app’s interface and added several new features. The app now takes advantage of the iPhone’s GPS capabilities to help users explore looks captured in nearby stores, creating a portable catalog of sorts. Users can do this by browsing a list of nearby locations, selecting pins on a map, or through an augmented reality feature that, in theory, should let us ers explore uploaded looks in nearby stores by rotating their phones 360 degrees.
In tests, the augmented reality feature was very glitchy; the app also crashed repeatedly when I tried to follow other users (another new feature). Otherwise, the app was functional and largely user-friendly.
In future app updates, I’d like to see a few things:
- The integration of the first few comments directly into the newfeed, a la Instagram. At present, users have to click through to view comments.
- The ability to find out which of my friends are already on Fashism by connecting the app to my Facebook, Twitter and Gmail accounts.
- The option to tab between updates from everyone, updates only from people I’m following, and updates from nearby users in my newsfeed.
- The ability to edit the text that accompanies uploads cross-shared to Facebook and Twitter. Currently, all tweets are prefaced with the words “Fashion Em ergency,” (see...
