Google doesn’t go into many technical details on how exactly it plans to do that, merely saying it’ll use the technology behind Priority Inbox — a recently launched Gmail feature that sorts the important, urgent messages from less important ones — to figure out which ads may be more useful to you.
“For example, if you've recently received a lot of messages about photography or cameras,” Google says, “a deal from a local camera store might be interesting. On the other hand if you've reported these messages as spam, you probably don't want to see that deal.”
The change will first be shown to a small number of users, and Google plans to roll it more widely with further improvements. If you do get the new feature, you will be able to control from the Gmail Settings page how Google uses the signals that determine which ads are shown.
As always, Google points out that ads in Gmail are fully automated, that no humans read users’ messages, and that no messages or personally identifiable information about users are shared with advertisers.
Check out a short video introducing the new feature below.
More About: ads, gmail, Google
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