Name: Frenzapp
Quick Pitch: Frenzapp is a free app that allows users to automatically discover and easily share the best apps with their friends.
Genius Idea: App Store app crawler that checks twice daily for price changes, updates and new apps.
In November, Singapore-based mobile app shop Bitsmedia released Frenzapp to help iPhone users better navigate the hundreds of thousands of applications available in the App Store.
The idea, far from original with the likes of Chomp competing in the same arena, was meant to provide a practical solution for discovering and sharing applications with friends.
“It’s a natu ral for people to pull out their iPhones and share apps when they meet face-to-face,” says creator Erwan Macé. “We tried to reproduce these behaviors.”
Despite receiving positive reviews after launch, the first version of Frenzapp fell flat with users — but not for lack of originality. The application was the first in its genre to automatically detect the applications on a user’s phone, and the first to connect to Facebook to show the user the applications his Facebook friends’ like.
Still, “the adoption rate was pretty low; the usage rate was even lower,” admits Macé.
Macé and the rest of the four-person team found that the on-boarding process was far too complex, that users experienced a sense of loneliness if their Facebook friends were not using it and that there was very little incentive for the user to return.
Thursday evening, the Bitsmedia team is trying again with several significant addition s in version 2.0 of the...
