Skittles is at it again. The candy brand, which long ago stopped talking about product attributes and instead has released one increasingly bizarre avant garde/Dada 30-second skit after another, appears to have a hit on its hands with "Skittles Touch: Cat." The video combines fake interactivity, cats and a weird guy in a cat suit.
Since it debuted on YouTube on March 28, Skittles's video has gotten more than 180,000 views — possibly because it features that staple of Internet memes: a cat. The video follows other equally strange ads of late for the brand, plus an extreme social media makeover of its site in 2009 that replaced the usual corporate page with a Twitter stream, and a campaign last summer in the U.K. that aimed to bury a man in a vat of the candy.
Is Skittles’s out-there positioning working? Perhaps the best proof is that other candy brands are copying it: notably Kraft’s Stride Gum, which last year introduc ed a talking ram on Twitter speaking “Ramglish,” among other stunts.
More About: Skittles, viral videos, youtube
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