Copyblogger - Copyblogger Weekly Wrap

The other day, I was scheduling a teleseminar that I have on Monday, and I got totally paranoid again about time. Again.

See, I keep missing calls because I’ll plan something for Eastern and the other person will plan it for the same time Central or Pacific. Deals have been lost. Hearts have been broken.

So, I’m starting a movement to do away with time zones. From now on, we’ll all just be on the same giant time zone. Because it’s convenient for everyone currently in my office, we’ll use Eastern time as the standard. So when I say noon, we’ll all know what I mean.

Let’s just try and do it today or tomorrow, though, if we could, because my teleseminar is Monday. (And yeah, I know that there are scheduling programs that will convert for you, but changing the earth’s time distribution just seems like so much less hassle.)

Reporting from 10:37am Universal Standard Time, here’s what happened this week on Copyblogger:

Monday:

Why Nobody Cares About Your Content (And What to do About it)

This from the “you’re ugly and nobody likes you” department: Glen Allsopp reveals the harsh truth that your readers don’t really care about you unless that caring is secondary to their getting a lot of value from what you write. This post has lots of stuff in it that will make you cry and run home to mommy, but it will also tell you how to fix the offending parts and get better results. Because let’s face it — this sort of usable information is the only reason any of us care about Glen.

Read the full post here.

Tuesday morning:

Priceless Lessons Learned from Scathing 1-Star Reviews on Amazon

This post is hilarious. If your writing has ever been criticized, this is a simple guide to taking that criticism for what it’s worth… but it also...

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