Mashable! - Are You Making What You Should? Startup Guarantees a Raise

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Name: GetRaised

Quick Pitch: GetRaised tells you what you should be making and shows you how to ask for a raise.

Genius Idea: Helping users create a letter that explains why they deserve raises.

The gap between salaries of women and men with the same jobs is well documented, but the founders of Thrive, a personal finance site that Tree.com purchased in 2009, discovered it on their own.

While the percentage of money that women were saving was higher than what men saved, the actual value of those savings was less. “We could have made those women the best savers in the world, and it wasn’t going to close the gap,” say s co-founder Matt Wallaert, whose background is in social psychology (he studies how people make decisions).

After selling Thrive, Wallaert and Avi Karnani founded a new consultancy called Churnless. In the first of what they call the company’s “passion projects,” they decided to tackle the pay gap. They consulted academics — including the author of Women Don’t Ask –and interviewed human resource professionals before putting together what today is GetRaised.

GetRaised, like many sites, gives users an idea of how their salaries compare to those who share their title, experience level, and location. This portion of the service is free and based on a mashup of data from the U.S. Bureau of Labor Statistics and open job postings in the area. The algorithm also factors in data collected from other users.

More than 10,000 people have logged in to the salary comparison portion of the site since it launched in October (Karnani est imates that about 75% of...

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