Each act earns the user points that can be redeemed for actual rewards and discounts. Those acts range from minor choices like choosing to snack on an apple rather than a piece of cake, sending a thank you letter or larger projects like volunteering your time to a non-profit. Small projects earn less points, while difficult projects earn more points.
As they post more feats, users start to build a social identity based on their actions. DailyFeats encourages users to pick actions categories that matter most to them such as “health,” “family” or “citizenship.” In this way, the site is also a social platform where users flesh out profiles based on their philanthropic interests.
This concept of a cha ritable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
DailyFeats has managed to integrate its social layer with targeted coupons and sponsors. Certain actions unlock specific discounts. For example, Monster.com sponsors “!newskills” and “!makeconnections” sections whereas 1-800-Flowers.com sponsors “!sympathy” sections. It’s a smart way to target consumers and encourage good deeds at the same time.
There is, of course, a bit of a catch. All of the actions are self-reported. A great majority of them are fundamentally impossible to check. How would one know if I ate fruits and vegetables this morning? Did I really send the thank you card I said I did? This wouldn’t be an iss ue if there wasn’t...
