Tonight, the band Death Cab For Cutie is trying something that (we think) no indie band has ever tried before: premiering the video for its single "You Are A Tourist” as a scripted, one-shot, livestreamed affair.
At 7 p.m. EST (so soon), the video will begin above, and the results from said stream, directed by Tim Nackashi, will live on as the official video for Death Cab‘s new single off of its seventh album Code and Keys, due out May 31 on Atlantic Records.
Mashable reached out to Nick Harmer, bassist for the band, before the event to see how he’s feeling about the whole ordeal. Check out our interview below.
How has technology affected the way you make music videos, particularly this new live video?
Ten years ago if we wanted to attempt something like this we would have had to have the support and involvement of broadcast television network, which a band of our size and caliber would have been very hard-pressed to get. But these days, new technology and access to that new technology has opened all kinds of avenues of exploration for us when creating and distributing everything — including making music videos.
We have always been inspired by the intersections between creative fields, where music meets film, where film meets Internet, where Internet meets music, etc., and there are so many ways to enjoy the things you love these days that the sky is pretty much the limit with putting things out there. If anything, with so many compelling options it is the difficulty to decide on what to use and how to use it that weighs on our process more than feeling limited by what is available. Option anxiety is a real thing for us. But we are very excited to be able to use the Internet, filmmaking technology and our music to hopefully create an experience that is as fun to watch as it will be to make. Will...
