Building on the highly successful campaign from Toy Story 3, the marketers at Disney Pixar have crafted this hilarious and well-produced faux used car advertisement in honor of Cars 2.
Cars 2 hits theaters on June 24, 2011, which means this is the perfect time to crank up the marketing buzz. The new faux spot debuted at the WonderCon comic, sci-fi and movie convention this weekend, via the Twitter handle @ChromeLeaks. A car featuring the Twitter name was on display at the convention, too. Users who visit the URL cars-n-deals.com are treated to the faux advertisement above.
The spot, which was directed by Chris Cantwell (the same guy who directed those amazing Toy Story 3 ads), is for Cars N’ Deals of Emeryville. The spot features subtle hints about the upcoming Cars 2 and even has a working phone number.
Hidden within the ad is a URL for an exclusive clip of Cars 2. We won̵ 7;t spoil the surprise by posting the link, but viewers might want to hit the pause button on YouTube at the 57-second mark.
As with the Lots-o-Huggin’Bear ads, the Cars N’ Deals spot will probably make more sense within the context of the full film itself. We can’t wait.
More About: cars 2, chris cantwell, disney, Film, Movies, pixar, toys story 3, viral video
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