The effort, on behalf of Kung Fu Panda 2, puts your picture and those of some of your Facebook friends on placards during the animated parade video, which lasts about 100 seconds. Furious Five members — characters from the franchise — also appear in the parade. The Famous Group created the app.
With more than 600 million users, Facebook has been a subject of fascination with movie marketers and other types of marketers as well. For the former, though, a foolproof method of hyping a new release (KFP2 hits theaters on May 26) has yet to emerge. Recently, a number of movie-themed Facebook promotions have involved tie-ins with Zynga, including a link with the game FrontierVille for Paramount's Johnny Depp-starred anima ted feature Rango and a Mafia Wars plug in early January for Sony Pictures's The Green Hornet.
Elf Yourself, introduced in 2005, has prompted more than 400 million downloads and inspired avatar customization efforts from Hotels.com, among others.
More About: dreamworks, elf yourself, facebook, MARKETING
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