“Features like zoom, resolution, and size are no longer exciting or differentiating,” said Toshiharu Okimuro, the CEO and Chairman of Casio America.
Tryx has clearly found a new way to be different. But whether or not all of its tricks add up to a smart buy is still up for debate.
We had a chance to spend some time with the camera at a press conference and concert Casio hosted on Thursday evening to celebrate its launch. Here are the three features that will likely stand out to the average consumer.
- Rotating Frame: Tryx’s most eye-catching feature is its rotating frame (see video below). The camera body itself is exactly the same size as an iPhone, b ut the display and lens rotates 360 degrees, and the display flips to face either direction. This allows you to stand the camera on a table, hang it from a wall, twist it to shoot at an awkward angle, or easily take a self-portrait.
- Motion-Activated Timer: One of Tryx’s smartest features allows you to trigger the shutter button with a wave of the hand. Instead of running to get into a group shot, the photographer can reach out and “touch” a virtual button when the group is ready.
- HDR-Art: Casio calls its single effect feature “HDR-Art.” You can choose to apply the effect with three levels of intensity. It makes photos look like paintings. But it’s still not as much fun as the many filters of Instagram, Picplz, or Hipstamatic.
Tryx has a 3-inch screen, shoots HD video and can automatically share to social networks. Its biggest problem, in my opinion, is that many of the young adults who it is targeting a lready have a device that...
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