A new survey indicates that while the Verizon iPhone may drop fewer calls, customers who own the AT&T iPhone 4 are just as satisfied.
Independent research firm ChangeWave polled more than 4,000 consumers to compare satisfaction and dropped call rates between customers who have a Verizon iPhone and owners of the AT&T iPhone 4.
ChangeWave says that 82% of Verizon iPhone owners are “very satisfied” with their phone, while 16% are “somewhat satisfied.” On the AT&T side, 80% of iPhone 4 owners say they are “very satisfied,” while 18% are merely “somewhat satisfied.”
Just because both groups of customers are satisfied, however, doesn’t mean that there aren’t any differences in service. ChangeWave compared the reported drop ped call rates between Verizon iPhone owners and AT&T iPhone 4 owners. Here, the results are clearly in Verizon’s favor.
Verizon iPhone customers report 1.8% of calls dropped in the past 90 days, whereas AT&T iPhone 4 customers report 4.8% dropped. The iPhone statistics match overall call drop statistics across the different wireless carriers in the U.S. On average, 2.75% of all calls were dropped.
Verizon’s Big Opportunity: Future Sales
ChangeWave’s data suggests that customers — or at least iPhone 4 customers — view the device independent of the network. In other words, a customer may be satisfied or even “very satisfied” with her iPhone 4, even if she dislikes AT&T.
On the surface, that might indicate that AT&T’s history with dropped calls has little impact on iPhone sales. Historically, looking at iPhone sales figures, that appears to be true.
Now tha t Verizon also has the...
