Frozen dessert shop Tasti D-Lite has been heating up the social space over the past few years, introducing a series of innovative digital programs and campaigns, including the introduction of social tie-ins with its TastiRewards loyalty program and in-shop iPads that serve as customer information kiosks.
We spoke with Chief Marketing Officer Bill Zinke to get a taste for what the company is up to lately and what digital and social projects it’s working on next. Check out the interview below and let us know what questions you have for the company in the comments.
Q&A With Bill Zinke, Chief Marketing Officer, Tasti D-Lite
< hr />How much focus does Tasti D-Lite put on digital and social marketing, as opposed to traditional marketing?
We started getting into our social media efforts about two to three years ago, and the amount of dollars, time and pure human capital that we’ve invested in social media and digital marketing have grown fairly significantly each year. The fact that we have not only a head of marketing at our company, but also BJ Emerson, who is head of technology, shows that we put more and more into digital.
Social media is an area that we want Tasti D-Lite to be a leader in. We will be looking very aggressively and progressively at ways that we can continue to show to our customers, to our franchisees and to the world that Tasti D-Lite is really a brand that is not just up with the modern age of technology, but hopefully out on that leading edge.
We as a company — up to our CEO — really believe that this is wher e a lot of customer...
