Today, Jay-Z, along with his company SC | Enterprises, is launching a new lifestyle site called Life And Times, which covers everything from music to fashion to tech to sports. An idea that was born about one year ago, the site is curated based on Jay-Z’s interests, and the rapper works with a small staff to produce each piece of content.
Content itself is arranged in an extremely visual fashion, reminiscent of music discovery iPad app, Aweditorium (which was created by the same folks behind TheSixtyOne). One clicks on picture tiles to uncover stories (which are written in rather straight-laced, design magazine style), videos and galleries.
Take a look at the new site and let us know: Is a blog with its main selling point being that it’s curated by Jay-Z a recipe for success? Would you add this site to your must-read list?
More About: blog, jay-z, life-and-times
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