Apps can be traps. Or specifically, time and money pits. Yet in the increasingly app-friendly world where smartphones and web-enabled devices are essential, many businesses can reap bountiful revenues, reach new markets and garner awareness by hopping on the mobile bandwagon.
That said, a business owner shouldn’t produce any old app, nor can you just throw an app online and hope it will be found. You need to have a plan for development, and a plan for marketing. And once somebody downloads your app, it must provide value — otherwise, you can almost guarantee negative comments and feedback. In short, app development is not for the faint of heart.
To help you maximize your mobile potential, I asked a panel of successful young entrepreneurs what to expect during the app development process, what features are best for your business, and the pitfalls to avoid.
1. Deals and Directions
Have a location-based discount feature — customer has to check in at your location via your app to unlock special pricing.
Oh, and have a “directions” feature so that they can get to your location no matter where they are. “One touch call” and “share it with friends” features also help them connect to you.
- Devesh Dwivedi, Breakingthe9to5Jail.com
2. Create Special Promotions
One way to get more sales is by creating an in-app system that rewards people who use the app well and often.
Offer them special d eals, discounts, and...
