The O Music Awards (the “O” is open to interpretation) is set to take place on April 28 across multiple platforms and screens, including MTV.com, VH1.com and LogoTV.com.
The event will be largely fan-driven from here on out, with voting opening to the public Tuesday on the O Music Awards website, which is packed with nominees that fans can vote for. (Fans can also write in nominees.)
So what kinds of categories — and nominees — are we talking about here? Well, according to MTV, the awards are focused on how tech and music intersect.
“[Music and tech are] coming together and driving consumption and interest in the space like we’ve never seen before,” says Shanno n Connolly, VP of digital music strategy. “This idea was born out of wanting to acknowledge the things that are coming out of this.”
In fact, a lot of nominees and categories should be familiar to Mashable readers: the PS22 Chorus‘s rendition of Phoenix’s “Lisztomania” was nominated for Best Fan Cover. Andy Grammer, Arcade Fire and The Johnny Cash Project scored nods for Innovative Music Video. Antoine Dodson and the Gregory Brothers were nominated for Funniest Music Short. The Flaming Lips, Kanye West, Radiohead and Lady Gaga for Innovative Artist. And a ton of familiar, and awesome, music discovery services are also being recognized (Bandcamp, The Hype Machine, Pandora, RCRD LBL, Shazam, Shuffler.fm, Soundcloud, WeAreHunted).
Lady Gaga and buzz band Odd Future's Tyler the Creator lead the pack of digital music innovators with three nominations each.
The awards also feature quirkier categories, like Favorite A nimated GIF, Best Music...
