Mashable! - Street Food Fanatics Get Tasty iPhone App & TV Combo

Invoke Media, creators of HootSuite, launched Eat St. on Monday, with the vision of creating the “the best street food app in the world,” in the words of the company’s senior strategist, Grace Carter. The mobile and web-based app is launching in conjunction with a television show called Eat St. The series debuts on the Food Network Canada on April 6 and on the Cooking Channel in the U.S. on April 12.

The free iPhone application [iTunes link] enables users to search nearby street food vendors by proximity, popularity and cuisine type.

Once a user chooses a vendor page, he or she can browse through information including the vendor’s hours, location, menu, specials, photos and Twitter feed. Users can also tap the Google Maps image on the vendor page to get directions to the food truck’s location.

In much the way that businesses are able to claim and manage their locati ons on Foursquare, vendors can claim their locations on Eat St. After claiming their venue, vendors are able to change their location, add photos, clarify operating hours and input specials. Unlike Foursquare specials, though, Eat St. specials are not limited to particular types of deals, as the specials feature is currently an open text field. The downside, of course, is that the system doesn’t have a method for “unlocking” specials or identifying users who qualify for them.

Upon launch, the app is already loaded with more than 2,000 popular street food vendors in 184 cities across North America. While the app will initially be focused in this region, future iterations will include the ability to crowd source new vendor entries from users.


About The TV Show


Produced by Paperny Films and hosted by foodie and Canadian comedian James Cunningham, Eat St. explores street food culture across No rth America (sans Mexico,...

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