As expected, many viewers turned to Twitter Friday morning to share reactions as they watched the broadcast on their TVs and other devices. By the time the ceremony began at 6 a.m. ET, all 10 worldwide trending topics on Twitter were related to the Royal Wedding.
We're still waiting for official numbers from Twitter, which likely won’t land until next week. But NBC has kindly shared the following stats, obtained via social monitoring tool Trendrr, with us:
- Tweet volume was heaviest in London, New York, Toronoto, New South Wales, Paris and Sao Paulo, in that order.
- Sentiment was mostly positive (58%). 24% of tweets registered as neutral, and 18% were negative.
- 64% of tweets came from women, versus 36% from men.
- Mentions of the #RoyalWedding hashtag topped 1 million by mid-ceremony.
- 42% of all Royal Wedding-related tweets came from Twitter.com. 39% came from mobile devices.
- Top hashtags include #royalwedding, #rw2011 (the officially Royal Wedding hashtag), #royalwedding!, #rw11, and #bodareal (Spanish for “#royalwedding”)
E!’s livestream proved among the most tweeted links, followed by The Telegraph‘s coverage of the wedding, a Flickr album with photos of the cake and The Today Show‘s Tumblr, Trendrr found.
Top influencers included @nytimes, @eonline and CNN news anchor @andersoncooper, according to Klout.
Liz Pullen of What the Trend has also shared a list of top ten trending topics for the week leading up to the event (Saturday to 11:30 a.m. ET, Friday 4/29). While most of the terms were pretty straightforward, there were a few surprises & #8212; not least of which...
