This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The number one tip to starting a podcast is to really enjoy what you’re talking about. It sounds simple. But that passion and enthusiasm for your subject matter is what will capture your audience and launch your podcast above any minor technical shortcomings.
“Technical shortcomings,” you ask? Don’t worry, below we cover some basic tips and tools to get yo u up to speed. No one is expecting a small business podcast to be flawless out of the gate. They will, however, be looking for your voice, passion and know-how. Read on for four tips to creating a podcast for your own business and don’t forget to share your own experiences in the comments below.
Understanding Podcasts
Podcasts are not extraordinarily difficult to understand. They are simply audio files released through the web on a — more or less — regular basis. While iTunes has become a sort of hub for podcasts, it is not the only way to package and distribute your podcast. Many successful podcasters post their shows on their own sites. This is a good alternative if you want to ramp up your exposure slowly while you get the hang of the format.
Like a YouTube video, podcasts don’t really have a set time limit. They can range from just a couple minutes to upwards of two hours. In the beginning, aim for sho rter lengths as you hone...
