Most PR professionals have now incorporated social media into their day-to-day activities, and many would say that they couldn’t live without it. But beyond the basics, such as following and engaging with key media, keeping tabs on competitors and sharing company news and perspectives, what are some of the more innovative ways that communications professionals can use social media in their daily jobs?
Here are five creative ways to use social media for PR.
1. Tap into Breaking News
When you’re looking to pitch into breaking news stories, social media opens the door to a number of new tactics that can be deployed in a matter of minutes … i f you’re quick on your feet.
Take the New York Public Library, whose fast action and creative tactics have made it the number one public library in the world on both Twitter and Facebook. In addition to using social media for both “the basics” as well as creative advocacy programs, the library’s Public Relations Director Angela Montefinise says they routinely use Twitter to insert the NYPL into the day’s breaking news cycle.
For example, when JD Salinger died, the NYPL spent the day tweeting Salinger quotes and then linking to relevant items in the library’s collection. Most recently, it used its Tumblr account to share photos from its theater collection of Elizabeth Taylor as media were remembering the career and life of the colorful celebrity. Newsweek and NPR Fresh Air reblogged the content, and Digital Journal and DNA Info mentioned the NYPL in their stories as well.
2. Connect with Freelancers
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