Shark Tag, You’re It is an online platform designed to bring in the best, most creative ways to help drive ocean conservation. Drawing from a roster of top business talent, the platform has encouraged submissions from the likes of Google and the Boston Consulting Group. All of this was made possible thanks to the Summit at Sea, to which Shark Tag, You’re It is attached. Its genesis, however, is a twisted path.
Shark Tag, You’re It is actually attached to just one event during the upcoming Summit at Sea. Considered a Davos for a younger, hipper set, the summit is a large-scale brainstorm and talent exchange for major minds and artists including Sir Richard Branson, Russel Simmons, The Roots, executives from Google, GE, UNICEF, Zappos and more. The three-day event takes place, appropriately, on a cruise ship sailing off the coast of Florida with a dedicated fo cus on ocean conservation and marine issues.
Think of it as one part networking, one part philanthropic mission and one part Carnival Cruise. One event during the weekend is a shark-tagging expedition to help monitor the health of Florida’s shark population. With 1,000 guests vying for a spot, the shark tagging was quickly overbooked. As a solution, the summit drew up Shark Tag, You’re It. The platform is essentially a competition: Come up with the best idea (picked by the summit) for helping the oceans and you get a chance to tag some sharks. The following question was posed: “What is the most serious issue facing the oceans today, and how can you, your company, or your industry help address it?”
The brainstorming, however, quickly outgrew the competition. As a result, the site has sparked a healthy and wildly creative conversation from some of the biggest names in tech, business and philanthropy.
“I think it’s a phenomenal idea,”...
