On Tuesday, the company released iAd Gallery, a free app that, as the name implies, is a collection of iAds. While the impetus for the launch is unclear, it comes as Apple has had trouble selling iAds. Inclusion in the gallery app can be seen as a value-add for advertisers.
Apple introduced the iAd platform, which CEO Steve Jobs dubbed "mobile ads with emotion," last April. Initially, iAds were only available to advertisers who planned to spend between $1 million and $10 million, but in February, Apple cut the starting price of iAds to $500,000, according to a report, which noted that fill rates — the portion of advertising inventory being used — fell earlier this year.
In another move designed to make iAds more popular, Apple opened iAd de velopment to third parties with iAd Producer, a tool available on Apple's Developer Page.
More About: advertising, apple, apps, iads
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