You’re trying hard not to show it,
But baby, baby I know it …
You’ve lost that loving feeling …
~The Righteous Brothers
Ever get to a point with your blog and your content marketing strategy where you’re just … worn out?
The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks are getting to you.
You don’t want to quit … but you do want to get some of that old magic back, the way it was in the early days.
Blogs and businesses in general are a lot like marriages. Sometimes you’ve got to put in a little extra work to keep that spark alive.
If you could use a few ideas to re-romance your business blogging, you’re in the right spot. And if you’re still passionately in love, don’t worry … the same techniques that rekindle the spark can be used to keep that flame as bright as it is today.
#1: Learn something new
The human brain was not meant to absorb all the information it needed at age 24.6 and then stop learning.
As soon as you quit learning and growing, you start to die. That was what made your business so much fun in the first place — that crazy learning curve. It may have been overwhelming or intimidating at times, but it was also exhilarating.
It’s critical to your business (and your self-respect) that you keep learning. As soon as you start to rest on what you already know, you’ll start to get bored. And some clever, energetic competitor will show up to snap at your heels.
Add a new skill to your mix, or get even more amazing at some of the skills you already possess. Dive into a topic that scares you, like becoming a better salesperson or exploring the wild frontiers of your topic.
Remember Mihály Csíkszentmihályi’s definition of optimal flow — you have to be at the point where...
